One of my tasks at Taylor, Roth and Company is to expand our exposure. I’m doing that with promotional material and the website. I’ve managed to get our website up to the first page if you Google “Nonprofit CPA Colorado”. The Travel Blog is part of the overall effort. Websites, Blogs, Facebook, Twitter. Social Networking. It’s all about connecting with people. Some of those people might even be interested in our website and what we do.
We use tracking software to see how we’re doing. It’s fun to see where the people are that are looking. Check out the visitor map for the work website:
And for the Travel Blog:
We’re actually getting a little more activity on the travel blog than on the business website, but it’s all part of the same effort; the same learning experience.